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ASHK is operated by Esol Education, the world’s largest operator of international American schools, with 40 years of expertise in establishing and operating international schools worldwide. ASHK opened in September 2016 with Kindergarten to Grade 6. ASHK added Middle School classes in 2017 and our High School program will begin in August 2019 at our Tai Po campus in Hong Kong.

Senior Digital Marketing Officer

Responsibilities

  • Digital Marketing

  • SEO & SEM
    • Manage and ensure all SEO activities are monitored and refined to maximize effectiveness
    • Run digital marketing campaigns (e.g. Facebook ads, LinkedIn ads, Instagram ads, google display banners & keywords etc.) aligned with enrollment goals
    • Review paid marketing campaigns with the PR & Communications Manager

  • Websites Maintenance & Development
    • Day to day management /maintenance of ASHK websites (both English and Chinese websites and other digital assets)
    • Prepare monthly digital marketing report and make recommendations for improvements based on data analysis, with a focus on:
      • User journeys with a view to optimise conversion from interest to application
      • Usability
      • Content creation, rollout, analysis, refinement
      • Data capture / CRM integration
      • Social integration
      • Tracking conversion rates and making improvements to the website based on a variety of data sources (Google Analytics, user testing, focus groups and other sources)
         
  • Digital Content
    • Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
    • Create and design videos, animations, slideshows for promotion
       
  • Develop the text content and campaigns on social media channels; Facebook, Instagram, twitter and LinkedIn
    • Photo-taking and video-making for events
    • Stay up-to-date with digital media developments
    • Other duties as assigned by the PR & Communications Manager

Marketing & Admissions

  • Attend and support in the delivery of all Marketing & Admissions events (most events are on weekends)
  • Assist the Admissions Director in preparing and delivering monthly newsletter/EDM with tracking code
  • Prepare monthly enquiry report and make recommendations

Requirements

  • Degree holder in Business Administration, Marketing, PR or other related discipline
  • 4 years’ of proven experience in digital marketing or marketing communication
  • Proficient in Photoshop, Illustrator, Content Management System, HTML, movie editing and knowledge of web design and content management
  • Resourceful, detail-minded, self-motivated with strong communication/presentation skills
  • Good command of written/spoken English and Chinese with conversational Mandarin
  • Less experience will be considered as Digital Marketing Officer

Application Procedure:

Please submit the following documents in a single PDF file document to jobs@ashk.edu.hk   

  • Cover Letter
  • Current CV 
  • Contact details of three references

Personal data collected will be used for recruitment purpose only. Please note that only short-listed candidates will be contacted.